5 Reasons Social Media is crucial for SEO

What exactly does social media have to do with SEO? At MWI, we get many of these inquiries from the current and potential clients. Social media is a fast growing channel for marketing that most businesses have only recently begun using in the last couple of years, yet it’s vital to take advantage of it when you’re investing resources in search engine optimization. Creating and managing social media accounts is essential to aid in SEO efforts, although the benefits of social media aren’t always obvious. From the myriad of reasons you should think about social media as part of your online strategy Here are five reasons it’s important for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing, and other search engines use online conversation as part of their ranking algorithms. A social engagement happens when people like, comment or share a tweet on a piece of content. Content with more social engagements is likely to have more social signals. Search engines evaluate these signals from social media, and then use them as an indicator of quality when ranking the content. This allows search engines to know the content that people are most interested in and what their algorithms consider top-quality. If a piece of content is receiving lots of social interaction, it can be instantly indexable.

2.) Link Building

It’s been a long moment when you could simply solicit hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to linkbuild the traditional way: create high-quality content that is relevant. How do you get in touch with sites that would be willing to link to your content if asking them directly is considered an “unnatural” link building method? Social media can help. Social media allows you to share your content with people who are willing to link to it if it is worth linking to. These people will spread your content among others increasing your influence.

3) Content amplification

It doesn’t matter how good your content is, it’s not going to be popular in the absence of amplifying it. Marketing via email can be an effective method to increase the reach of your the content you create, but it won’t be able to reach the people on your list of marketing contacts. The possibility of reaching new audiences is via social media. If you post your content to your followers, they will share it with their own followings If they are satisfied with the content. These people will then share your content with their followers, thereby increasing your reach. In return, you earn lots of relevant traffic such as inbound links, social signals , and brand awareness These are all utilized by search engines in determining content quality.

content amplification lifecycle

4.) Brand Communication and Awareness

The brand’s identity and reputation can inform search engines much about the credibility of your site and the degree to which it should be trusted in its ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the quality of your content. This is what Google calls a co-citation. Making these co-citations with social media can boost Google’s trust in your company site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing

Search engines have been indexing the social media pages since a while, which means they guest order now (http://www.esnocturne.com/) show up in results pages for search engines. This enables your brand to appear in search results for branded searches on more than just your company website. But there’s more than that. Individual tweets from Twitter were once indexed and displayed in the search results. This allowed your content to rank higher on the results of a search. The service was temporary for a couple of months before Google decided to cease using it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.