O Positiv Unveils Hormone-free Menopause Care Supplement Meno
The product is alleged to combat widespread signs, including sizzling flashes, night time sweats and temper swings.
Meno’s key elements are ashwagandha, chasteberry, black cohosh and vitamins B6 and D3.
Co-founding father of Meno, Mary Kay Bitton, tells NutritionInsight that the supplement was impressed by her personal expertise going by way of menopause following a hysterectomy.
“I experienced every symptom very quickly – the hot flashes, the moodiness, struggling with weight gain, the edginess and so forth. The worst part about menopause for me had been the new flashes, the fixed feeling on edge and just general not feeling like myself,” Bitton says.
O Positiv was co-founded by Mary Kay Bitton and her daughter, Brianna Bitton, who has served as a creator for brands together with Colgate and Disney.She describes that after unfavorable experiences with hormone therapy, she regarded for alternative options. This prompted O Positiv’s venture into menopause care. “It’s doable to be unaffected by menopause signs, live your life and really feel nice.”
“We ultimately need to have something readily out there for each lady and their numerous phases of life.”
Taking on new demographicsFollowing the success of O Positiv’s Flo gummy vitamins to offer relief for signs of premenstrual syndrome (PMS), the brand has since ventured into classes comparable to immunity, エクオール（及びエクオール サプリ） digestion and sweetness from inside.
“While we’ve succeeded in creating efficient merchandise for Millennials like Flo, we’re now able to sort out a wholly new demographic.”
Bitton implores that a change in perspective is critical within the scope of women’s health: “Menopause doesn’t imply that you’re getting outdated – it’s a change in your physique and it decides to do it when it’s going to do it.”
In line with Britton, more merchandise are on the way to support varied women’s health issues: “O Positiv has a ton of innovation within the pipeline – we’re constantly innovating as we work towards addressing and destigmatizing issues that they deal with at totally different phases of their lives.”
Dispelling taboosBitton finds much opportunity inside the menopause care house, which she says has been uncared for prior to now because of taboos.
“We don’t talk about menopause a lot because it looks like we’re admitting that we’re getting older. Menopause is considered as embarrassing and it shouldn’t be. This can be a time period where you shouldn’t be sweating the small stuff and will really feel comfy in your own skin as a substitute of dealing with debilitating menopause symptoms.”
She describes breaking down taboos around menopause as paying it forward to future generations: “By normalizing topics like menopause, we will educate ourselves and feel good about these experiences. We’re not solely doing this for ourselves, but we’re doing this for our daughters. They won’t should deal with this stigma after they get older.”The brand draws on pure ingredients to supply relief.
Natural solutions to natural problemsBitton explains that the brand takes a extra relaxed strategy in advertising and marketing and B2C communications. “Supplements have historically had a extra critical connotation tied to them, which is why we take a fun approach. We want to get a snigger and smile out of everybody whereas ultimately making them feel great.”
Bitton says she shares the rising consumer curiosity with pure and botanical elements and solutions: “I’ve at all times been fascinated by how plants can help clear up problems. Ashwagandha has been huge for me.”
“There’s a mind fog that comes along with menopause and ashwagandha has really helped with my memory and clarity. It additionally helps take the sting off,” she provides.
Meno additionally incorporates botanical components which assist in hormonal regulation.
“Chasteberry comes into play to help steadiness hormones and obtain that good, even keel feeling. Black cohosh additionally helps steadiness hormones and is the key ingredient to fight hot flashes and night sweats,” particulars Bitton.
