Five Reasons Why Social Media is important for SEO
What exactly does social media have to have to do with SEO? At MWI we hear this a lot from potential and current clients. While social media has become a growing channel for marketing in recent times, many firms haven’t yet begun to make use of it. This is especially true to consider if you’re planning to invest in search engine optimization. While the benefits of using social media may not be immediately apparent, they’re essential for SEO aid. Here are five reasons social media is essential for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some period of time. Whenever people tweet, https://socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%b4%d8%aa%d8%b1%d9%83%d9%8a%d9%86-%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8/ – 17war3.com, like or comment on an article it is referred to as a social engagement. Content that has more social engagements will have more social signals. Search engines measure the social signals they receive, and consider it an index of quality when ranking the content. It’s a way to determine what content is popular with users over what their automated algorithm determines to be top-quality. A piece of content could be quickly indexed when it’s getting a lot of social engagement.
2) Link Building
It’s long gone of going out and asking for websites to link to your site. With the advent of Google’s Panda and Penguin algorithms SEOs are now forced to build links the traditional way by creating high-quality content that is worthy of linking. How do you reach websites which are willing to hyperlink to your content, if they are thought to be “unnatural”? Social media is your answer. Social media lets you place your content in front of people who are interested and could be attracted to link to it when it’s worthy of linking to. These people may also promote your content to their networks and increase the reach of your content.
3.) The amplifying of content
It doesn’t matter how high-quality your content is, it won’t gain traction until you amplify it. Marketing via email can be a great way of amplifying content , but it can only be able to reach the people on your list of marketing contacts. Social media enables you to connect with new audiences through your content. Once you share your content, your following will also connect with their friends when they are satisfied with the content. These people will then also share it with their friends and increase your reach. In return, you earn a lot of relevant traffic such as inbound links, brand recognition and social signals All of these are used by search engines to determine the quality of content.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it must be in their ranking algorithms. Aside from amplifying your content social media can also help build brand awareness. This is what Google refers to as co-citation. Co-citations can be created through social media to improve Google’s trust as well as aid with branded searches.
5.) Social Indexing
Since the search engines index social media accounts which means they show up in search results pages. This allows your company to show up in search results for branded search queries , which is more than just your own website. But it gets even better than that. Tweets on their own from Twitter were once indexable and were displayed in the search results. This allowed your content to be ranked higher in the search results. The service was temporary for a few months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
