Five Reasons Social Media is important for SEO
What the heck does social media have to have to do with SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Although social media has been an increasing marketing channel in recent years, most firms haven’t yet begun to take advantage of the potential of it. This is especially important to consider if you’re planning to invest in search engine optimization. While the benefits of using social media are not immediately apparent, they’re crucial to SEO help. Out of the numerous reasons to consider social media as a part of your online strategy, here are 5 advantages of it to SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for quite some period of time. If people tweet, share, like or comment on the content they like it is referred to as a social engagement. The more social interactions a piece of content gets, the greater social signals it will bring to your site. These social signals are used by search engines to determine the quality of content. It’s a way to measure the content that people consider useful over what their algorithm determines to be of good quality. Content can be instantly indexed if it’s receiving a lot of engagement on social media.
2) Link Building
There are no more days of soliciting websites to add links to your site. With the emergence of Google’s Panda and Penguin algorithms SEOs must do link building by hand – create high quality content that is worthy of linking. How can you get your content to websites that will link to your content, when asking them directly would be thought to be “unnatural”? Social media is the way to go. Social media lets you publish your content to appropriate audiences that are willing to link to it if it is worth linking to. People who promote your content to others, increasing your influence.
3) Amplification of content
It doesn’t matter how good the content you publish, it will not get much traction without amplification. Marketing via email can be an excellent method of amplifying the content you create, but it won’t get to those on your marketing list. Social media lets you expand your reach with your content. If you share your content with your followers, they will share it with their own followings when they find it useful. These people will then promote your content to their followers, increasing the reach of your content. In return, you gain many relevant visitors including inbound links, social signals , and brand awareness – all of which are utilized by search engines to determine content quality.
content amplification lifecycle
4.) Brand Recognition and Signals
Search engines may use your brand’s reputation and Wiki.epicmafia.org/index.php?title=5_Reasons_Why_Social_Media_Is_Essential_For_SEO (visit the next website page) image to assess the credibility of your website and how reliable it ought to be for their ranking algorithms. Apart from boosting the quality of your content social media can also help create brand awareness. This is what Google calls co-citation. Making these co-citations with social media can help increase Google’s trust in your site, as well as aiding with search queries that are personalized.
5) Social Indexing
Search engines have been indexing social media accounts for a number of years now which means that they appear in results pages for search engines. This allows your business to appear in search results that include branded search queries on more than just your own website. It gets even more effective. Individual Tweets from Twitter were once indexed and shown in search results, too which gave another means for your website to be ranked in search. The program was only temporary, however it was a short-term solution, and Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
