5 Reasons Why Social Media is essential for SEO
What do social media platforms have to offer SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasing channel for marketing in recent years, most businesses have yet to make use of the potential of it. This is crucial to consider if you’re planning to invest in SEO. While the benefits of social media might not be immediately apparent, they are crucial to SEO support. Here are five reasons why social media is important for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. A social engagement is the time when people share, like, comment, share, or tweet on a piece of content. The more social engagements a piece of content receives, the more social signals you can build for your site. These social signals are used by search engines to rank content. This is a method for Mangalium.free.fr/modules.php?name=Your_Account&op=userinfo&username=DADJame155 search engines to decide what people find most useful and what algorithm they believe to be top-quality. If a piece of content receives lots of social engagement, it can be instantly classified.
2.) Link Building
It’s long gone of going out and soliciting websites to add links to yours. In the wake of Google’s Panda and Penguin algorithm, SEOs are forced to perform link building in the old fashioned way by creating high-quality content that is linked-worthy. What is the best way to reach websites that are willing to link to your content, if they are considered “unnatural”? Social media is the answer. Social media lets you present your content in front of the right people, who could be convinced to link to it should it be worthy of linking to. They will also share your content with others increasing your influence.
3.) Content Amplification
No matter how top-quality the content you publish, it will not get much traction without amplification. Email marketing is an effective way to boost content, but it’ll only reach the people in your marketing database. Social media enables you to connect with new audiences through your content. If you share your content, those who follow you will be able to share it with their followers when they are satisfied with the content. These people will then also share it with their friends which will increase the reach of your content. In return, you gain lots of relevant traffic, inbound links, social signals , and brand awareness These are all utilized by search engines to assess the quality of your content.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines use brand image and recognition to judge the quality of your site and how trustworthy it should be within their ranking algorithms. Social media is a great way to increase an image for your business and also boosts your content. This is what Google refers to as co-citation. The creation of these co-citations via social media can help increase Google’s trust in your company website , and will also help by bringing in search queries that are branded.
5.) Social Indexing
Since the search engines are able to index social media profiles and display them up in search results pages. This allows your business to show up on search results when you type in branded search queries , which is more than the site of your business. It’s more than that. Individual tweets on Twitter were initially indexed and included in search results, too giving another opportunity to get your content noticed in search. It was only for a short time, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
