5 Reasons Why Social Media is crucial for SEO
What exactly does social media have to do with SEO? MWI receives these kinds of information from current and prospective clients. Social media is an incredibly growing channel for marketing that most companies have only started making use of in the last couple of years, yet it’s very important to leverage particularly if you’re investing resources into search engine optimization. While the benefits of using social media may not be immediately obvious, they are vital for SEO help. Here are five reasons social media is crucial for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long time. Whenever people tweet, like or comment on the content it is referred to as a social engagement. The more social engagements a piece of content is able to get, the more social signals you can build for your website. Search engines look at these social signals and use it as an indicator of quality when ranking the content. It’s a way of evaluating the quality of content that people are able to use over what their algorithm decides is of high quality. Content can be instantly indexed if it’s receiving a lot of engagement on social media.
2.) Link Building
Long gone are the days of going out and soliciting websites to link to your site. With the emergence of Google’s Panda and Penguin algorithm SEOs have to do link building using the old-fashioned method – create high quality content which is relevant to linking. But how do you reach sites who are willing to link to your site if they are not directly approached as an “unnatural” link building practice? Social media can help. Social media allows you to share your content with relevant audiences who may be willing to link to it if it is worth linking to. These people may also connect your content to their networks which increases the power of your content.
3.) Content amplification
You can write all the top-quality content you like but it’s not going to gain any traction without amplifying it. Yes, email marketing is an excellent method to amplify content, تزويد مشتركين يوتيوب but it can only reach those in your marketing database. Social media can help you reach new audiences with your content. If you share your content with your followers, they’ll be sure to share it with their own followers If they are satisfied with the content. These people will then be able to share it with their followers, further increasing your reach. In return, you will gain an abundance of relevant traffic such as inbound links, social signals , and brand awareness These are all used by search engines to judge the quality of your content.
content amplification lifecycle
4.) Brand Communication and Awareness
Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it should be in their ranking algorithms. Apart from boosting the quality of your content, social media also helps to increase awareness of your brand. This is what Google refers to as co-citation. Building these co-citations through social media will help improve Google’s trust in your company site, as well as aiding by bringing in search queries that are branded.
5.) Social Indexing
Since search engines are able to index social media sites which means they show as search results. This allows your business to be listed in search results on branded queries that are not restricted to your website. But there’s more than that. Individual tweets from Twitter could be indexed and included in search results. This allowed your site to rank higher on the search results. That was only temporary for a couple of months, until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
