5 Reasons Social Media is important for SEO
What do social media platforms provide in terms of SEO? MWI receives these kinds of information from both current and [ПЕРЕЙТИ] potential clients. Social media is a fast expanding marketing channel that many companies have only started making use of in the last few years, but it’s essential to utilize it when you’re investing funds into SEO. While the benefits of using social media are not immediately apparent, they are crucial to SEO help. Here are five reasons why social media is vital to SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, and other search engines use online conversation as part of their ranking algorithms. When people share content via Twitter, Facebook, comment or share a piece of content This is referred to as social engagement. A piece of content with more social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of the content. It’s a way to determine what content people find useful in comparison to what their algorithm decides is good quality. If the content you’re looking at is receiving lots of social shares the content can be indexable.
2.) Link Building
Long gone are the days of going out and soliciting websites to link to yours. Since the introduction of Google’s Panda and Penguin algorithm, SEOs are forced to perform link building in the old fashioned way to create quality content that is link-worthy. How can you get your content to websites that are willing to link to your content, if the request is considered “unnatural”? Social media is the solution. Social media enables you to expose your content to of relevant groups of people who may be influenced to link to it if it’s worth linking to. They will also share your content with others, increasing your influence.
3.) Content Amplification
It doesn’t matter how good the content you publish, it won’t get much traction unless you amplify it. Email marketing is an excellent method to amplify content, but it will only reach the people in your database of marketing. Social media lets you increase the reach of your content. When you share your content, your followers will connect with their friends if they find it useful. Then those people will also share it with their friends, further increasing your reach. You will also gain relevant traffic, inbound linking, social signals, and brand awareness All of which can be used by search engines for content to determine the quality of your content.
content amplification lifecycle
4) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site and how much it should be considered reliable in their ranking algorithms. Alongside boosting your content Social media can also increase brand recognition. This is what Google calls a co-citation. These co-citations can be built via social media in order to increase Google’s trust as well as aid with brand-name searches.
5) Social Indexing
Since search engines index social media websites and display them as search results. This allows your business to be displayed in search results that include branded search queries that are not limited to the site of your business. This gets better. Tweets on their own from Twitter were once indexable and included in search results. This enabled your content to rank higher in the results of a search. This was just temporary for a couple of months, until Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
